While there are many ways to market yourself online as a freelancer, one of the more convenient ways to put yourself in front of prospective clients – especially if you’re just starting out – is to create a freelancer profile on a platform like Upwork, Freelancer or Fiverr.
One of the criticisms of these platforms is that they are over-saturated with freelancers all competing for the same jobs, so we’ve put together this guide to show you how to create a freelancer profile that will help you stand out from the crowd, no matter what industry you work in or how much competition may be out there.
Memorable freelancer profile tips
Firstly, you’ll want to remember that you can be the best and most professional freelancer out there, but if you don’t make yourself stand out from the crowd, you’ll just be another name in the pot. Distinguishing yourself is going to be more important than ever to make sure that you get the business that you deserve. Use these tips to help you easily stand out from those around you.
Focus on your headline:
The headline is going to give the first impression, so make sure that you get it right. For best results, consider something not too long. And focus on what they’ll get from contacting you, rather than describing your professional skills. Make it irresistible.
Start strong with a testimonial:
As far as the bio, you’ll want to start off strong. Since anyone can create a free freelancer account, you’ll want to take this introduction to your profile seriously. A great way to show your professionalism is to display a testimonial from a past and satisfied client. It never fails to impress and it demonstrates that you’re good at what you do.
Don’t try to be all things to all people because it will just burn you out. Whatever your niche may be, stay focused in it and remember that you will have people coming to you for that niche and they will love your professionalism within it.
Create a memorable profile photo:
Let’s face it, online shoppers are fickle. So, make sure that you have a professional profile photo that is going to show off your level of prestige. Make sure it matches your branding used on other platforms, as many people will check to see!
Include a section for your employment background or client history:
Just like on a resume, list your professional background. It will show interested customers that you are who you say you are, and you’ve got an itemized resume to display just how comfortable you are with the job at hand.
Take your time
Mostly importantly, take the time – whether it’s two hours or two days – to do this step right. Since you are looking to stand out, you’ll want to put in the time now so that you don’t have to redo it at a later date. As a bonus, get someone you trust to review your profile and give honest feedback before you publish it. It often can make a difference to a strong, good freelancer portfolio and it also does wonders for peace of mind.
Generating more business as a freelancer means putting the best freelance profile tips to use so that you can give yourself the best chance possible at enticing customers and converting them to worthwhile sales.