Key Takeaways
- A well made quiz does something most marketing content cannot, it gets people to actively participate rather than passively scroll past.
- Picking a topic that is directly relevant to your business is not optional, a quiz that feels disconnected from what you do will just confuse people.
- The title of your quiz is doing more heavy lifting than you might think because it is the first and sometimes only thing that decides whether someone clicks.
- Asking questions that reveal something about your audience is genuinely useful market research disguised as entertainment and that is a powerful combination.
- Promoting a quiz in the right places matters just as much as building it well because a great quiz that nobody sees does nothing for your business.
It’s Quiz Time!!! So, are you excited or dreaded? Come on, it’s not school quiz to be anxious. You must have absconded from taking part in school quiz contests but online biz quizzes are just hard to ignore. It is neither too hard like ‘Slivovitz is made from which fruit?’ nor as easy as ‘What is 2 + 2?’
It’s simply engaging and sometimes rewarding too.
Multitude of websites put up interesting quizzes to instantly magnetize the site visitors. Well, businesses are smartly integrating quiz section, not just for entertainment purpose but fundamentally for marketing their company or brand. Online businesses can be successful only with active user engagement and in order to attain this goal, companies are undertaking interactive strategies like quiz. Most of the online businesses are integrating quiz section on their website to provide enjoyable and competitive experience for the potential customers, it also encourages learning. Unlike school quiz competitions, web visitors enjoy taking online quiz and share their ranking and opinion with their friends. Thus it is productive to incorporate fun and interesting quizzes.
Putting up quiz on your site is not a walk in the park, you need to mull over numerous key features before setting up quiz for consumers.
Right topic for right audience:
Before you plan to start up with quiz, you should be completely clear with the quiz topic and audience.
- Choose a topic that is relevant to your company; for example if your company deals with food products, prepare a quiz based on that subject rather than focusing on irrelevant subjects like politics or movies
- Like right topic targeting right audience is also equally important. You need to target the people who are really interested in playing the quiz, then only your strategy will succeed
- If you know any person who will show interest in your quiz, write to him
- You can publish the quiz link on social networking pages, this way more people will come to know about your quiz
Tempting title for your quiz:
Catchy title is essential to catch attention of the web audience.
- The quiz title should be magnetizing as well as should compel the viewers to take the quiz instantly
- You can add gripping words like ‘really’ and ‘which’ to grab attention of the audience
How to craft the quiz?
The main aim of the quiz is to increase conversation and build rapport with the potential customers. Quiz can really be a magical tool to raise site ranking and win customers as it can be addictive and allow instant interaction. Don’t feel reluctant to get personal, you can ask questions as you ask your friends to develop conversation.
- Play tactfully, ask questions in such a way that the players tell you something about themselves
- You can ask the audience to take quiz by logging in with their email id or social networking sites, this way you can build connection
- Instead of quiz, you can also raise a poll where you can ask the audience to keep their views. For example: In case of invoicing website, you can keep a poll asking questions related to invoicing like do you prefer online invoicing or manual process, what do you do when you receive invoice or how would you like to receive invoices. Questions like these will help you to know more about your customers and what they prefer
Where to post your quiz?
Once you have prepared a perfect quiz, it’s time to post it to gain interaction of the audience.
- Apart from your own website, you can promote your quiz on social networking sites
- Highlight the quiz in such a way that it gets easily noticed and compels the audience to take up the quiz
- Have a dedicated page for quiz which only has quiz and no other distractions so that the quiz takers can play with full concentration
- You can share the quiz on Twitter and Facebook timeline
- You can also share your quiz through email newsletter that will increase user engagement with your website
Having a popular quiz is not a cakewalk; you have to follow a thoughtful process, conduct research, know your audience, gather necessary facts and information and then promote the quiz on various platforms. Quiz can be fresh and captivating technique to reach and engage your potential customers.
FAQs
Q1. Why are online quizzes such an effective engagement tool for businesses?
Because they require active participation rather than passive consumption. Reading a blog post or watching a video is something people do to a piece of content. A quiz is something they do with it and that interaction creates a completely different kind of connection between the person and your brand. People also love finding out things about themselves which is why quiz results get shared so readily.
Q2. What kind of topics work best for a business quiz?
Anything closely tied to what your business actually does. If you sell food products ask questions about food. If you run an invoicing platform ask questions about billing habits or business processes. The moment a quiz feels like it could belong on any random website it loses the specific value it has for your audience and your brand.
Q3. How do I write a quiz title that actually gets people to click?
Make it feel personal and slightly provocative in a light way. Questions that start with how well do you know or which type of blank are you tend to perform well because they tap into curiosity and a mild competitive instinct. The title needs to promise something worth finding out in as few words as possible.
Q4: How many questions should there really be in a business survey?
It needs enough questions to make it interesting but not too many that people lose interest and quit midway through. Five to ten questions usually do the trick for most people. Each question should be meaningful and give insight into what the person being surveyed is all about.
Q5. Can I use a quiz to actually teach me about my customers?
Absolutely! And this is definitely one of the least-understood benefits of taking a quiz. By asking questions about the likes, problems, or behavior of the people answering you will get to know them in a fun way, and by requiring them to log in through an email address or social media, you’ll automatically increase your database!
Q6. On which channels should I put my quiz up?
Well, first, on your own website, giving it a page of its own and nothing else. Then, on whichever social network your target audience frequents, Facebook and Twitter come to mind, of course, as well as your newsletter if you have any. Remember, the quiz must not only be easy to access but to share too!
Q7. What is the difference between a quiz and a poll and which should I use?
A quiz typically has right or wrong answers or produces a personalised result at the end. A poll is simpler and just asks for an opinion or preference without any scoring. Polls are faster to set up and easier for people to respond to in a single click. Quizzes take more time but create more engagement and more data. Which one to use depends on what you are trying to achieve and how much effort your audience is likely to invest.
