Don’t you get awestruck when you look at some amazing photography or great artwork? This is the power of pictures.
Images have some miraculous essence that instantly steals attention of any person. When you search for some recipes on internet, any site which contains scrumptious food images grabs your interest first, similarly online websites containing gorgeous dress images, flaunting luxury restaurant interiors, beautiful jewelry not only attracts the viewers but might also turn them into customers. Online customers tend to believe their eyes, only if their eyes get satisfied, they proceed with the operation or else they might straightaway take an exit.
Images play an important role in success of any online business. Photographs, infographics, graphics, inspirational or business quotes in form of images are the most clicked and shared element on any website thus they have the immense ability to bring your business under limelight and amplify sales.
If you want to magnetize the visitors and compel them to take the action then upload inviting images by using the below tactics:
Have you ever shared the image which is common, average or already seen on other sites? Of course not. We only like to share images that are fresh, unseen and attractive. New things gets noticed and shared fast. Create original images rather than picking up from any online image source. Stock images are bored and least shared, so if you are planning to promote your business through images then stop using stock imagery and create your own images.
If you have any web designer, you can get appropriate images created. You can also hire a photographer who can provide exclusive photographs for your business website. Business or inspirational quotes are also most shared form of visual content, you can upload it on your website and see how it works efficiently.
Images that suits the season:
Images related to festive season, climatic seasons, fashion are also shared on a wider scale. Seasonal images entice the visitors to click and explore. It is an effective way of branding and connects the audience emotionally.
Apart from download option, you can link the image with URL of the product page or blog. This way you can boost sales or increase share for your blog. Pertinent images are most searched and downloaded, so update your online images according to the changing seasons.
Images relevant to your business message / company goal:
The visual content that you integrate in your website should perfectly match your company’s goal. It should not be that you as a business speak one thing and the images signify something else. Both should flow with same motto. Images should powerfully reveal your business story. You can convey your business story in form of funny or inspirational quotes. You can not only post the images on your official website but also on your Facebook page, Instagram or Pinterest. Even if the images don’t get converted into sales, at least you can entertain the visitors.
How to use images:
Apart from videos, you can offer demos of the products and services in step by step format of images. You can make use of diagrams, screenshots and photographs. This is a better way to engage the audience. You can also insert the relevant images in blog where it becomes easy for the visitors to share it on social network.
Image is a captured moment which has the power to create an impact forever. So if you want to woo your website visitors with visual-effect then images can come across as a sure-fire strategy.