the story behind billbooks :-)

One founder, 12 attempts, and a love that still keeps me going

I started Billbooks in 2010 with one goal: to make people fall in love with invoicing, arguably the dullest part of running a business. Today it runs the books for freelancers and small businesses in 30 plus countries.

Sagar, founder of Billbooks, with Benny
Sagar Kogekar
Founder, Billbooks · and Benny
our story

It started with our own invoices

Billbooks began inside a working web agency, where the paperwork had outgrown the tools: quotes going out, invoices chasing clients, and nothing talking to each other. Cloud invoicing was brand new back then, and app after app came close without ever quite fitting. So we built one, with more innovative tools, better UX, and pricing that freelancers and small businesses would not have to think twice about.

It took me twelve attempts to finally design the product I had dreamt of. I am a designer and a hopeless perfectionist, one grammatical slip or a single link without a hover effect could keep me up all night. I used Billbooks every day to run my own agency, and that is where the magic happened. I kept spotting little processes that could be simpler, faster, smarter, with a bit of automation and a lot of common sense.

“Software is all about simplified logic and common sense. That is the backbone. Just good code is never enough.”
Sagar
the first surprise

Then Simon signed up

Simon · Chauffeur, UK · customer #1

When we launched, there were hardly any takers. For two long months we sat twiddling our thumbs. Then our very first customer signed up, a man named Simon. He was a chauffeur in the UK, about as far from the audience we had imagined as you could get.

That one signup taught me everything. There are thousands of professions out there, each with its own quirks, and it is impossible to anticipate them all. Since Simon, our users have been piano teachers in Hollywood, audio and video production houses, truck lending firms, and people from every corner of business you can picture.

That is when I fell in love with Billbooks all over again. I decided to keep improvising and innovating every month, and I never stopped. Today Billbooks quietly helps some of the weirdest and most wonderful businesses and jobs on earth get paid.

what you get

Every feature, on every plan

There is no feature tier here. Recurring invoices, automatic reminders, multi-currency, digital signatures and reports are in the entry plan and in every plan above it. The higher plans add users, clients and projects, never features. Nothing you will need later is being held back to sell you an upgrade.

From chauffeurs to piano teachers

Billbooks bills in your client's currency and in their language, with ready templates for whatever trade you are in. The invoice looks like it was built for it.

So whether you are a freelancer, a small business, a large one, or proudly self employed, try Billbooks just once. We promise you will not look back. And if you have a feature in mind, we are all ears. We genuinely thrive on feedback, so reach out about absolutely anything, and we will make sure it gets the attention and action it deserves.

Billbooks is built by a small team in Sydney and Pune.
keeping it current

Here for the long run

It started with just me. Today it takes a whole team. We keep Billbooks current with security standards and invoicing compliance as the market changes, so the way you bill stays correct without you having to track it. Billbooks is built for the long run, and so are we.

20+
Team, and growing
150
Professions covered
600
Free templates
30+
Time-saving features

The challenges we solved, one by one

Billbooks was not designed in a boardroom. Every feature came from a real problem a real business ran into, and here are the big ones.

Getting paid late

Invoices with no easy way to pay just sit there. We added automated reminders and one tap Pay Now links so money lands faster, with less awkward chasing.

Tax that never adds up

Wrong tax, missing terms, and disputes eat hours. Clear tax breakdowns and tax compliant invoicing keep every number defensible.

Billing across borders

Clients in different countries, currencies, and time zones. Multi currency, multi timezone, and multi lingual invoicing, all handled under one roof.

Doing the same thing every month

Recurring invoices, saved items, and smart defaults turn repetitive billing into something that runs on its own.

Messy numbering and records

Structured invoice numbering and clean, consistent layouts so your books stay tidy and audit ready.

No idea what is outstanding

Real time payment status plus reports on outstandings, collections, and profit and loss, so you always know where you stand.

The professions that use Billbooks

FreelancersConsultantsAgenciesSmall businessesDesignersDevelopersWritersPhotographersPiano teachersVideo & audio productionCoaches & tutorsRepair professionalsTruck lending firmsSelf employedand many more

Our plans for 2026

With non stop tech noise everywhere, we take it slow and steady. We will not follow the AI bandwagon for its own sake. Here is what we are shipping to make invoicing genuinely easier.

Launched

Calendar event sync (Scheduler)

Generate invoices automatically from your calendar events, so booked time turns into billed time on its own.

Launched

Bank statement reconciliation

Upload a PDF statement and Billbooks reconciles the payments you have received against your invoices.

In the works

WhatsApp integration

Send invoices and payment reminders over WhatsApp, where your clients already are.

Launched

Business insights

Better reporting and gentle suggestions, based on your outstandings and estimate conversions.

We build slowly, we listen closely, and we ship every month. Tell us what you need next.

Try it Free

Real experiences from people just like you

Freelancers and small businesses around the world bill with Billbooks.

“I used to hate sending invoices and payment reminders. I never imagined a boring, cumbersome task like sending estimates and invoices could be this intuitive and fun.”

Zhang Wei
Entrepreneur

“I used to waste hours on invoicing. With Billbooks it is all done before my coffee gets cold. Clean, branded invoices in minutes.”

Jenna Carter
Boutique owner

“We are always on the move, and Billbooks keeps our billing just as fast and reliable. No training needed, just invoices out and money in.”

Derrick Simmons
Logistics manager

You'll love sending invoices from our app

An app so good you will want to get tasks done instead of putting them off. Stay on track and keep your cashflow going.

Billbooks mobile app

Try Billbooks once. You will never look back.

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